Today, I’ve been having some deep thought moments.
What sparked my thinking? If you’re keen to find out, go check out this article. It talks about a signboard business owner (Clover Signs) being so generous, it provided links to its competitors! The author’s position is that although the potential customer may eventually buy the competitor’s goods, the business owner gained itself an lifelong customer, a relationship of trust instead of a business deal, which eventually pays off in terms of more business.
What would have been going through the mind of the business owner? Maybe losing a customer would come to mind. And business owners fear that. Assuming it was something to be feared, then what made him take the leap of faith to put his business on the line?
Is it care? When businesses says the customer is always right, sometimes you wonder if it’s because the customer pays? But here, it is clear. The customer is top priority, not money. He wants the customer to have choices, and to pick the best choice. And as a result, people come back, because where else can you find people you can trust?
Putting yourself on the line is like dying inside. There are so many ‘What if’s. There is the understandable fear of…failure. Yet, it is only through ‘dying’, through taking the risk, that you can succeed.
Investors know it. They take big risks to generate high profits. Jesus knows it. He says, “For whoever wants to save his life will lose it, but whoever loses his life for me will save it.” (Luke 9:24). Same thing. You want to succeed? You gotta lose. You have to think of the higher purpose and lose out on the non-essentials. Clover Signs decided its higher purpose was gaining trust, and the non-essential was money. Result? A successful business.
But we face another ‘What If’. What if you decide to lose out on the smaller things, but you don’t succeed in the bigger things? That’s possible, isn’t it? Perhaps we need to add a disclaimer. Let’s look at the investor. Obviously, he should take a big risk to generate high profit. But investors don’t just take risks impulsively. They research the market, they evaluate. The idea here is that you can lose but please don’t lose your brain. How about Jesus? Notice that his quote says whoever loses his life FOR ME will save it. Again, a higher wisdom is needed here, a higher wisdom that says God is more important than anything else.
I need to remind myself to be generous with all of you 🙂 There is a higher purpose that Whimsybeams has. It is, at the core of it, to change a little part of the world, to take a breather from a mass-produced dominated world. Personally, it is my attempt to break apart from living a life dictated for me, a life which is good and easy and very much the path of less resistance but does not inspire me, to carve a little space ‘somewhere over the rainbow’.
*This is the first in a series of letters, where I take the opportunity to post on other things close to my heart apart from crafts and nature. Feel free to reply! It IS a letter 😀